The Rolex Datejust is one of the most iconic and recognizable watch collections in the world. Launched in 1945 to celebrate Rolex's 40th anniversary, the Datejust made history as the first self-winding, waterproof chronometer wristwatch to display the date in a window on the dial.
Key distinctive features:
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Date Window: This was a groundbreaking innovation at the time, setting the standard for modern watches. Initially, the date changed gradually, but from 1955, Rolex introduced an instantaneous date-change mechanism at midnight.
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Cyclops Lens: Introduced in 1953, this signature lens sits over the date window, magnifying the numeral 2.5 times for easier reading.
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Oyster Case: Ensures the watch's waterproofness and durability.
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Fluted Bezel: Originally, the fluted bezel had a functional purpose, helping to screw it onto the case to ensure waterproofness. Today, it has become a distinctive aesthetic hallmark of Rolex, often crafted in gold.
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Jubilee Bracelet: This supple and comfortable five-piece link metal bracelet was specially designed for and launched with the Datejust in 1945.
Through the decades, the Datejust has maintained its elegant, classic, and timeless aesthetic. It is considered the archetype of the everyday watch, versatile enough for any occasion, from formal to casual. It is available in a wide variety of sizes, materials (like Oystersteel, gold, and Rolesor—a combination of steel and gold), and dial configurations.
